A business vision is vital to business performance. But only if every colleague in the business can see how vital their role is within it. Whitbread Restaurants asked us to help them connect the strands of their strategy together in a way that helped everyone build its importance into their everyday activity.

We created an iconic visual treatment that connected the strands together. And complemented this with a corporate narrative and individual stories to bring the strategy to life. The narrative and the visual treatment is now central to how Whitbread communicates to all employees and is driving positive behaviour and action.