Hindsight is such a wonderful thing isn't it? In business it often results in addressing problems from the past in order to improve the performance of the business in the future. QVC are different. Twenty-three years ago they had the foresight to create a revolutionary shopping experience. And equally as importantly, they built their business upon the happiness of their employees. A shopping and cultural phenomenon rolled into one!
Equally surprising was that they were unintentionally keeping their secret to work happiness a complete secret from the outside world. This insight helped us shape a proposition and employer brand framework that gave QVC the look, the language and, most importantly, the confidence to spread the 'work happy' message far and wide.