Helping a good business stand out in a sector under scrutiny

When people see the word 'lender' they might think of certain unscrupulous businesses charging extortionate amounts of interest and generally creating more problems for people who already have enough problems of their own to deal with. Provident are different. They make life better by lending manageable sums of money when people need it most. And they have been supporting families for over 133 years doing exactly this.

Our strategy was to reflect this simplicity. With a strong employer brand framework - 'let's make life better' - we created an attraction strategy around three distinct role areas: people who connect through new media, people who drive the business forward and people who engage directly with customers. All of whom make life better for millions of people.