Putting pride at the heart of a new people proposition

Not many financial organisations came through the global financial crisis untarnished. Nationwide did. Because central to everything they do is a unique cultural framework called 'PRIDE'. It is their moral compass and determines how they act and how they make decisions.

With a strategy to be 1st choice for financial services by 2018, they recognised that attracting and retaining top talent was a top priority.

A proposition that tells the truth of what it's like to work at Nationwide was business critical. 'Work. With Pride' – and its accompanying look and language – now sits at the heart of all people-related activity. From training materials and workshops for all Managers and PRIDE champions, from reward and recognition marketing to recruitment advertising, and from the website to events we are incredibly proud to be helping Nationwide communicate with pride.