Knowing what to say.
Knowing how to say it.

In the pressure cooker environment of business, delivering information with clarity is critical. And whilst we work with businesses to create cultural frameworks, new visions, behaviour-enhancing values and brand strategies, we also recognise the need to help people deliver their work in a memorable way.

Like all global businesses, resourcing at Barclays is an ever-changing landscape.

Social mobility, technology and the global economy present both challenges and opportunities at every level. Barclays Global Resourcing needed to engage the wider business in their strategy for the future. They had the ideas, the foresight and the experience to talk about. They knew WHAT they wanted to say. They needed help in knowing HOW to say it. A narrative built upon firm principles will not only help Barclays deliver their resourcing strategy. It will help it stick.