50 years. 160,000 colleagues, One beautifully wrapped website.

On the 3rd May 1965, the retail phenomenon called Asda was born. The following 50 years told an incredible story of pioneering retail, of shared beliefs and inspiring leadership. 50 amazing years of pocket-tapping heritage. From humble beginnings to being a thriving member of the Walmart family. A business that has gone from strength to strength and is rising to the challenge of a hugely competitive and stormy retail sector.

Our goal was to develop an accessible, digital way of telling this story and celebrating this important landmark with 160,000 Asda colleagues. At the heart of the website is a vibrant illustrated timeline. There are lessons about the values, the customers, the colleagues, the culture and more. There are stories of Asda people, all sharing the same pride in Asda and living the beliefs that help millions of customers save money every day. Stories that will inspire Adsa colleagues now and in the future.